As soon as launching the brand for locals, note audio brand from Toronto hired us to focus on the Amazon channel. First up: created a customized storefront to mimic the local Canadian brand experience using Amazon Stores, then drive traffic with pay-per-click Sponsored Brands ads. 

Collection of content creators has been used to represent a very specific targeted audience type. This is the brand’s essence: personal, important, and worth saving. For note audio, losing control over their brand story was not an option. 

Using Amazon Stores to build a Note Audio brand experience minimized those fears. Says Istiyak: “We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website.” The company showcased their newest models with simple, vivid color choices and used lifestyle shoots to help customers envision themselves enjoying each product, keeping their mission front and center. 

Note Audio also found success with Amazon’s pay-per-click offerings. Sponsored Brands ads offered shoppers visibility into the headphones product portfolio. Sponsored Product ads helped them reach high-intent shoppers actively searching related products.

Leaning on Amazon for the logistics also helped. Not worrying about distribution and customer support means more time for creativity and staying up on fashion trends. With Fulfillment by Amazon, sellers store their products in fulfilment centers, and Amazon handles the packing, shipping, and customer service. This time-saver has been pivotal in scaling the business, leaving more time for product development and customer acquisition.